Blog
Guides, tutorials, and insights from the isthisthing.online team.
The Real Cost of Website Downtime (And How to Prevent It)
Website downtime costs businesses billions annually. Learn the true financial, reputational, and SEO costs of outages, plus proven strategies to minimize them.
Uptime Monitoring vs APM: What's the Difference and Which Do You Need?
Understand the key differences between uptime monitoring and Application Performance Monitoring (APM), when to use each, and why most teams need both.
How to Set Up Effective Downtime Alerts (Without Alert Fatigue)
Learn how to configure website downtime alerts that notify the right people at the right time — without drowning your team in noise.
SLA Monitoring: How to Track and Report 99.9% Uptime
Learn how to define, measure, and report on SLA uptime commitments. Includes formulas, monitoring strategies, and tips for maintaining your uptime targets.
10 Incident Management Best Practices for Engineering Teams
A practical guide to handling production incidents effectively — from detection through resolution and post-mortem. Reduce MTTR and build a culture of reliability.
Why Every Startup Needs a Public Status Page From Day One
A public status page builds trust, reduces support load, and signals operational maturity. Here's why your startup should set one up before your next outage.
HTTP vs TCP vs Ping Monitoring: Which Protocol Should You Use?
A practical comparison of HTTP, TCP, and Ping monitoring protocols. Learn when to use each one and how to build comprehensive monitoring coverage.
How to Monitor Your API Endpoints Effectively
A practical guide to API monitoring — what to monitor, how to set it up, which metrics matter, and how to catch issues before your users do.